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Laurence Graff has spared no expense in celebrating his 60th anniversary as a diamond jeweler.
Recreating his iconic Hair and Jewel image from the Seventies -- which featured a model wearing an ornate coiffure decorated with $1million of diamonds and precious gems -- this time, the 75-year-old used $500 million worth of precious jewels.
Model Dalia Gunther had her chignon outfitted with 22 rare jewels created at Graff’s headquarters in London, inlcuding a 52.73-carat vivid yellow emerald cut diamond ring.

The new hairdo also holds the Graff Diamonds Sweethearts earrings, featuring 51.53-carat and 50.76-carat heart shape diamonds; a 10.47-carat vivid blue internally flawless briolette diamond pendant; a 6.51-carat intense pink internally flawless oval cut diamond ring; and a selection of jewelry crafted from the 550-carat Letšeng Star, the 14th largest white rough diamond ever discovered.

 

The original image, the idea of which originated from Mr Graff's travels around the world carrying a suitcase of Graff diamond jewelry, received international attention and became a landmark promotion for Graff Diamonds, founded in 1960.

'I recognized the importance of establishing the Graff Diamonds brand globally,' he said at the time. 'Until this time, images showing fine jewelry were typically modeled in a more conservative style. This image broke the mold by using a younger model and created the idea of diamonds being aspirational to younger women.

Model Dalia Gunther had her chignon outfitted with 22 rare jewels created at Graff¿s headquarters in London, inlcuding a 52.73-carat vivid yellow emerald cut diamond ring

'Hair & Jewel created an interest and excitement for the jewelry crafted by Graff, which continues to this day.'
Continuing to push the luxury envelop, Graff also unveiled a $100million Peacock Brooch, featuring a collection of colored diamonds totally 120.81 carats with a 20.02-carat blue pear shape diamond centerpiece.
He was also awarded a Most Excellent Order of the british Empire for Services in jewelry, one of the highest honors awarded by the British monarchy.